Please take 10-15 minutes to participate in this important scientific study.
Your participation in this study makes an important contribution to advance scientific research.


Before we start, we would like to get to know you a bit better. Please answer the following questions on your demographic background.

In this task you have been randomly paired with another person, whom we will refer to as the other. This other person is someone you do not know and you will remain mutually anonymous. All of your choices are completely confidential. You will be making a series of decisions about allocating resources between you and this other person. For each of the following questions, please indicate the distribution you prefer most by marking the respective position along the midline. You can only make one mark for each question.

Your decisions will yield money for both yourself and the other person. At the end of the study, we will randomly select three partipants. For each selected participant we will then randomly choose one of their answers and allocate $50 according to their choice. That is, each unit in the task below corresponds to $0.33 and if you are randomly selected to receive money, the amount of money you receive will depend on your decisions below.

There are no right or wrong answers, this is all about personal preferences. As you can see, your choices will influence both the amount of money you receive as well as the amount of money the other receives.














This is a practice round in which you can familiarize yourself with the study. The practice round will prepare you with a creative task similar to the main study. Please enter at least three ideas for non-traditional uses of a brick.

What are "emotional LED solutions"?

Light is an important factor for human beings. It controls our biorhythms and has an influence on our well-being. Emotional LED light solutions are a special form of LED illumination designs which create an atmosphere that not only positively affects our wellbeing but also gives rise to moods and emotions. Rooms with an individualized and emotional LED light concept spread a feeling of harmony and relaxation. LED technology offer a number of technological and consumer-oriented advantages that enable novel lighting solutions. In contrast to conventional light bulbs, LEDs consume less energy, have an extremely long durability, are shock and vibration resistant, and generate almost no heat.

Problem Statement

This contest is designed to create innovative consumer-oriented LED light solutions and has an overall prize pool of $600.

They ask you to contribute ideas for consumer-oriented emotional LED solutions. They seek information on product features, benefits, uses, and design proposals.


How are the winners determined?

An outside consumer panel will determine the winners of the contest. The outside consumer panel will evaluate the creativity and quality of the ideas in respect to the contest topic and goals. The panel will consider the following evaluation criteria:

  • Novelty: How novel is the idea?
  • Value: What is the value of this idea if implemented?
  • Feasibility: How easy is it to implement this idea?
  • Elaboration: Is the idea is well elaborated?

Idea Entry

Please enter your idea below and describe the idea in terms of product design, technical solution, functions, benefits, and uses. Provide a full detailed description of your futuristic idea, addressing the following questions:

  • Who will use your idea? For what purpose?
  • What problem(s) does your idea solve?
  • What job(s) does it enable people to do?
  • How will your idea change the way people do something today or in the future?
  • In what phase of life will your idea be particularly relevant? (e.g., children, teenagers, adults, seniors?)

All ideas should be as detailed and comprehensible as possible. Please enter only one idea at a time. If you would like to submit more ideas, you can do so on the next screen.

Well done! We have received your idea!

Would you like to enter another idea?

Thank you for your participation.


Should your idea win a prize, please provide an email address so that we can contact you.


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