This is a research study to understand how information is perceived, interpreted, and valued.
You must be 18 to participate.
You can stop contributing data at any time.
Your data will remain private and confidential.
Only data related to your performance will be used.
The possible risks of this research are minimal.
By clicking Yes, you consent that you are willing to voluntarily take part in the study.
Introduction
Welcome and thank you for participating in this study. This study investigates the value of information
and how it affects decision-making.
As a participant in this study, you will be taking the role of as a customer shopping for various products
for different reasons. Based on the reviews, you will make a purchase decision The task is to read the available product reviews and
based on its importance to the background, make decisions on the value of the information you have been provided.
Before beginning the study, please complete a short demographic questionnaire.
Demographic Questionnaire
Instructions
You are taking the role as a customer shopping for various products for different reasons.
To determine what action to take pertaining to the product, you will be reading multiple user reviews.
Each reviewer will have a reviewer rating from 0-5 stars, based on their verified helpfulness (see chart below). The task is to read the available product reviews and based on its context, importance to the background, and the reviewer make decisions on the value of information
you have been provided.
Example of Experiment
1. Read the background and initial product review.
2. Using the information, rate the level of priority (Priority of Purchase) and how much you trust the review (Review Trust).
3. Based on the information provided from the initial product review, determine the information value by making a decision action using the value scale.
Now you will be presented with an additional review for the product to read
4. Please rate the relationship of the additional review to the initial review (Relation of Review #1 to Initial Review)
5. Based on the information provided from the initial product review AND the additional product review,
determine the information value by updating the decision action on the value scale.
Finally, you will be presented with a second additional review for the product to read.
6. Please rate the relationship of the second additional review to the initial review (Relation of Review #2 to Initial Review)
7. Considering all of the reviews, determine the information value by updating the decision action on the value scale.
Upon reviewing the instructions and example provided, please click the button below to begin the experiment.
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Your role and mission: You are taking the role as a customer shopping for various products for different reasons. You are a middle class citizen that owns a home in an area with rainy summers and cold winters.
You work 40+ hours a week and need to commute an hour to work every day. Because of your busy schedule, you think fast and make decisions quickly. When you shop, every dollar counts and necessities mean more to you than non-essentitals.
(How valuable is this review based on the information)
0=Disregard Product, 2=Consider Looking at Different Products, 4=Need More Reviews Before Adding to Cart, 6=Consider Adding Product to Cart, 8=Add Product to Cart, 10=Purchase Product Immediately
(Rate the relationship of the review #1 to the initial review)
(After reading review #1, how does that affect the value?)
0=Disregard Product, 2=Consider Looking at Different Products, 4=Need More Reviews Before Adding to Cart, 6=Consider Adding Product to Cart, 8=Add Product to Cart, 10=Purchase Product Immediately
(Rate the relationship of the review #2 to the initial review)
(After reading all reviews, how does that affect the value?)
0=Disregard Product, 2=Consider Looking at Different Products, 4=Need More Reviews Before Adding to Cart, 6=Consider Adding Product to Cart, 8=Add Product to Cart, 10=Purchase Product Immediately
Your role and mission: You are taking the role as a customer shopping for various products for different reasons. You are a middle class citizen that owns a home in an area with rainy summers and cold winters.
You work 40+ hours a week and need to commute an hour to work every day. Because of your busy schedule, you think fast and make decisions quickly. When you shop, every dollar counts and necessities mean more to you than non-essentitals.
(How valuable is this review based on the information)
0=Disregard Product, 2=Consider Looking at Different Products, 4=Need More Reviews Before Adding to Cart, 6=Consider Adding Product to Cart, 8=Add Product to Cart, 10=Purchase Product Immediately
(Rate the relationship of the review #1 to the initial review)
(After reading review #1, how does that affect the value?)
0=Disregard Product, 2=Consider Looking at Different Products, 4=Need More Reviews Before Adding to Cart, 6=Consider Adding Product to Cart, 8=Add Product to Cart, 10=Purchase Product Immediately
(Rate the relationship of the review #2 to the initial review)
(After reading all reviews, how does that affect the value?)
0=Disregard Product, 2=Consider Looking at Different Products, 4=Need More Reviews Before Adding to Cart, 6=Consider Adding Product to Cart, 8=Add Product to Cart, 10=Purchase Product Immediately
Your role and mission: You are taking the role as a customer shopping for various products for different reasons. You are a middle class citizen that owns a home in an area with rainy summers and cold winters.
You work 40+ hours a week and need to commute an hour to work every day. Because of your busy schedule, you think fast and make decisions quickly. When you shop, every dollar counts and necessities mean more to you than non-essentitals.
(How valuable is this review based on the information)
0=Disregard Product, 2=Consider Looking at Different Products, 4=Need More Reviews Before Adding to Cart, 6=Consider Adding Product to Cart, 8=Add Product to Cart, 10=Purchase Product Immediately
(Rate the relationship of the review #1 to the initial review)
(After reading review #1, how does that affect the value?)
0=Disregard Product, 2=Consider Looking at Different Products, 4=Need More Reviews Before Adding to Cart, 6=Consider Adding Product to Cart, 8=Add Product to Cart, 10=Purchase Product Immediately
(Rate the relationship of the review #2 to the initial review)
(After reading all reviews, how does that affect the value?)
0=Disregard Product, 2=Consider Looking at Different Products, 4=Need More Reviews Before Adding to Cart, 6=Consider Adding Product to Cart, 8=Add Product to Cart, 10=Purchase Product Immediately
Your role and mission: You are taking the role as a customer shopping for various products for different reasons. You are a middle class citizen that owns a home in an area with rainy summers and cold winters.
You work 40+ hours a week and need to commute an hour to work every day. Because of your busy schedule, you think fast and make decisions quickly. When you shop, every dollar counts and necessities mean more to you than non-essentitals.
(How valuable is this review based on the information)
0=Disregard Product, 2=Consider Looking at Different Products, 4=Need More Reviews Before Adding to Cart, 6=Consider Adding Product to Cart, 8=Add Product to Cart, 10=Purchase Product Immediately
(Rate the relationship of the review #1 to the initial review)
(After reading review #1, how does that affect the value?)
0=Disregard Product, 2=Consider Looking at Different Products, 4=Need More Reviews Before Adding to Cart, 6=Consider Adding Product to Cart, 8=Add Product to Cart, 10=Purchase Product Immediately
(Rate the relationship of the review #2 to the initial review)
(After reading all reviews, how does that affect the value?)
0=Disregard Product, 2=Consider Looking at Different Products, 4=Need More Reviews Before Adding to Cart, 6=Consider Adding Product to Cart, 8=Add Product to Cart, 10=Purchase Product Immediately
This experiment captures how individuals value pieces of information, and will also capture individuals opinions toward
decision-support agents. A decision-support agent is a system that assists individuals with completing goals and or tasks
that are based around decision-making.
The next page consists of a brief questionnaire that will measure your opinions and feelings toward decision-support agents.
Post-Experiment Questionnaire
Please complete this brief questionnaire to conclude the experiment:
Rate your feelings toward decision-support agents, 0 being extremely disagree and 100 being extremely agree
0
10
20
30
40
50
60
70
80
90
100
Assistance or guidance from a decision-support agent will improve quality of life
Assistance or guidance from a decision-support agent will speed up the decision-making process
Assistance or guidance from a decision-support agent will be accurate
Assistance or guidance from a decision-support agent is harmful
I would utilize a decision-support agent to help make decisions on every day (low critical) kind of tasks
I would utilize a decision-support agent to help make decision on risky (highly critical) tasks
Thank you for your participation in this study.
Unfortunately you are not eligible to participate in this study. Thank you for your interest!
