Introduction

Welcome and thank you for taking part in this study. This study consists of three tasks and should take approximately X minutes to complete. Before starting, we will ask you to complete a short demographic questionnaire on the following page. Please ignore the question below and click "Begin" to start. Thank you!

My favorite animal is:

Dog
Cat
Bird
Fish
Reptile

Demographics

State of residence:

Occupation Category:

Age:

Sex: Male Female

Ethnicity / Race (check all that apply):
African American Asian / Pacific Islander Caucasian Hispanic or Latino Native American Other

Highest degree or level of education completed:

Category of Religion:

What category best describes your annual household income?

Welcome to Maxima.com, a peer-to-peer lending site where savvy investors can invest in others in a financially rewarding manner. Below you are provided with several short descriptions of borrowers that you may invest in. Please use the scale provided to indicate on a scale of 1 to 7 how likely you are to invest in each borrower(s).

Welcome to SaveTheWorld.com, a peer-to-peer lending site where people help each other. Below you are provided with several short descriptions of borrowers that you may give to. Please use the scale provided to indicate on a scale of 1 to 7 how likely you would give to each borrower(s).

Maxima.com, a peer-to-peer lending site where savvy investors can invest in others in a financially rewarding manner, has selected four short descriptions of borrowers for you to review. Please rank them in order how likely you are to invest in each borrower(s), beginning with the borrower(s) you are most likely to lend to.

SaveTheWorld.com, a peer-to-peer lending site where people help each other, has selected four short descriptions of borrowers for you to review. Below you are provided with several short descriptions of borrowers that you may give to. Please rank them in order how likely you are to invest in each borrower(s), beginning with the borrower(s) you are most likely to lend to.

Please drag the items below to make your selection.

Drag From Here

... To Here

You have now completed the first two tasks of this study. This third and final task involves answering a few survey questions regarding your past lending experience.

Have you lent money through any peer-to-peer (crowdsourcing) lending platforms? Y N

What are/were your motivations for lending?

What characteristics of the borrower(s) attracted you to lend to them?

Have you been a borrower on a peer-to-peer (crowdsourcing) lending platform? Y N

Were you successful in meeting the goal for your loan? Y N

What personal factors that you shared with lenders do you think attracted lenders to fund your loan?

What personal factors that you shared with lenders do you think contributed to your funding goal not being met?